Publicity and Promotion

The show, like in the past, will be widely publicized through direct marketing, advertisements in print media, radio and television, outdoor media, as well as press releases, across the Middle East, particularly the GCC region. a Over 100,000 trade and general invitations will be mailed and distributed as part of the visitor promotion campaign

	Over 15,000 traders and major buyers will be targeted through email and fax shots
	Over 9,000 VIPs will receive personalized invitations
	Advertisements in all major English and Arabic dailies across the Middle East
	Outdoor advertisements through billboards, electronic boards and mupies within UAE and Radio Commercials in UAE