The marketing blitzkrieg will generate wide publicity for the event in the Middle East and North Africa, CIS countries and the Sub-continent and other target markets. The campaign

Campaign highlights:
	Over 100,000 trade, general invitations will be mailed out as well as distributed
	Over 20,000 traders and major buyers will be targeted through e-mail and fax.
	Over 9,000 VIPs will receive personalised invitations
	Advertisements in all major English and Arabic dailies across the Middle East
	Outdoor advertisements through billboards & electronic boards within the UAE and commercials in country's radio stations