The marketing blitzkrieg will generate wide publicity for the event in the Middle East and North Africa, CIS countries and the
Sub-continent and other target markets. The campaign

Campaign highlights: Over 100,000 trade, general invitations will be mailed out as well as distributed Over 20,000 traders and major buyers will be targeted through e-mail and fax. Over 9,000 VIPs will receive personalised invitations Advertisements in all major English and Arabic dailies across the Middle East Outdoor advertisements through billboards and electronic boards within the UAE and commercials in country's radio stations